The Machine Racing

The Machine Racing was built from a lifetime on the track. From the grind no one sees to the victories the world remembers, this brand represents every rider who shows up hungry, committed, and ready to push past their limits. We create gear for those chasing speed, chasing progress, and chasing their own version of gold

Modern Era Racer: Maris Strombergs — The Foundation of The Machine Racing

Maris Strombergs didn’t just race BMX — he redefined an entire era. As the first and only rider to win back-to-back Olympic Gold Medals (Beijing 2008 and London 2012), Maris set a global standard for power, precision, and discipline. Born in Latvia and driven by an unbreakable work ethic, he rose through the European ranks before dominating the world stage and earning the nickname “The Machine” for his relentless consistency and unmatched focus.Those same qualities are what inspired The Machine Racing. Built from Maris’s championship mindset, the brand reflects the values that shaped his career: elite performance, clean design, and gear built with purpose. Just as Maris pushed the limits of what was possible on the track, The Machine Racing exists to elevate today’s riders — giving them products created from the experience of a true modern-era legend.From conquering Europe to claiming multiple NBL and USA BMX No.1 Pro titles and two UCI World Championships, Maris achieved nearly every honor in the sport. Now, his journey continues through The Machine Racing — empowering the next generation to train harder, ride smarter, and chase greatness with the same fire that defined his career.The Machine Racing isn’t just a brand. It’s a legacy — built by a champion, made for riders who want to become one.

  • Built for Speed. Designed for Riders.

    Machine Racing gear is crafted with the same precision and drive that defined Maris Strombergs’ career. High-performance racewear, clean lifestyle threads, and fits made to move with you—on and off the track. Show up ready. Look unstoppable.

    Catalog – race-ready style starts here 
  • Stay Ahead of the Pack

    From upcoming clinics and must-see gear drops to lifestyle stories and behind-the-scenes updates, stay connected to the heartbeat of Machine Racing.

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